In today’s internet-based economy, where customers can buy products and services from businesses almost anywhere in the world, you need to come up with unique offers, features and benefits in order to attract more visitors to your site.

The following business practices will help you to gain the attention of potential customers:

Offer a Variety of Services and Products
People who are interested in consulting services don’t necessarily want to have individual consulting sessions. There are those who prefer group training, or feel more comfortable attending seminars or workshops.

Offering different services, such as workshops, webinars, and seminars, allows you to target a broader group of potential clients than offering only traditional consulting services.

Another way to cater to a larger target market is to create workbooks or online courses for people who can’t afford to pay for individual consulting sessions.

Offer Unique Pricing Methods
The way your fees are set might attract prospects or scare them away.

There are many pricing tactics that will help reluctant people to at least try our services:
⦁ Charging low fees for initial consulting sessions
⦁ Offering a bundle of sessions for a lower price than individual sessions
⦁ Using a subscription-based system where clients have a fixed number of hours to use per month

Provide Exceptional Customer Service
Consultants who go out of their way to accommodate their clients’ needs tend to get valuable referrals that help them get quality clients who are willing to pay higher fees.

A few ways of providing exceptional customer service include:
⦁ Offering client sessions online
⦁ Allowing clients to ask questions via email
⦁ Providing links to books or sites that offer additional information
⦁ Accepting more payment methods

Get in Touch with Potential and Existing Clients
Communicating often with your existing clients, as well as with prospects, keeps your name in the back of their minds.
This increases the likelihood of them contacting you when they need help resolving their issues.

There are quite a few methods of staying in touch, including web-based and traditional marketing techniques:
⦁ Your website
⦁ Speeches
⦁ Writing articles
⦁ Sending direct mail
⦁ Postcards
⦁ Internet ads
⦁ Interacting with clients on social media
⦁ Networking via Linkedin
⦁ Podcasting
⦁ Blogs
⦁ Seminars
⦁ Online Surveys
⦁ Creating online courses
⦁ Email marketing
⦁ Mobile messaging

You Have More Options Than Ever!

Today there are dozens of ways to attract quality clients to your consulting practice. Most of these business practices don’t require large budgets, or the services of expensive marketing agencies.

A reasonably good freelance writer with an understanding of the techniques discussed above should be able to handle your marketing needs at affordable fees.

The marketing methods you decide to use need to be carried out consistently in order for your consulting practice to remain visible in the marketplace.

There are hundreds of other consultants around the world competing for the same clients as you, and many of them are using the marketing methods above.

Learn More Best Practices for Developing Your Consulting Business

If you would like to learn the most effective techniques for promoting yourself within your niche, please read the following books:

The 10-Step Marketing Plan –  Robert W. Bly

For more tips and best practices on succeeding as a freelance consultant, consider:

About the Author

Mark Bellini is a freelance copywriter and marketing consultant who focuses on creating marketing funnels (sequences) for small service-based businesses and internet marketers.

Are you making these digital marketing mistakes?

To learn why marketing funnels are the most recommended marketing strategy for small businesses, please visit www.writingconversions.com/downloads/

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