You’ve spent a lot of time and effort creating educational and promotional content /materials to attract potential clients to your website.

You’ve also convinced some of those visitors to give you their contact information in exchange for downloadable products that they find useful.

Your email marketing software (autoresponder) has delivered a series of messages encouraging potential clients to learn more about your business, and possibly try your services / products.

After all this work, you begin to get emails and phone calls inquiring about your services. The last thing you want is to lose these potential customers because you don’t offer what they are looking for.

How can you ensure that this doesn’t happen?

How do you get a reasonable portion of those contacting you to purchase your services and products?

Offer Your Knowledge and Skills Through Diversified Service Offerings
While you may feel that consulting is the best way for clients to achieve lasting results, a few of your clients may prefer other forms of help, such as personal coaching or group training sessions.

Such people may still become potential clients if you are able to provide them with other services that complement your consulting practice.

Diversifying your services isn’t as difficult as it sounds. You simply need to provide your services in different formats to satisfy your target market.

Some of the most common ways to expand and diversify your business include:
⦁ Offering one-on-one coaching
⦁ Training aims to teach people how to solve problems or change behaviors, but doesn’t hold them accountable for personal results
⦁ Facilitation consists of training sessions / workshops, where the instructor plays an active role in the group’s interactions and activities
⦁ Advising / mentoring lets you play a closer role in the lives and businesses of your clients, by offering advice, ideas, and solutions

Which Services Should You Offer?
Consultants who want to diversify their service offerings need to consider a few things before expanding their practices:
⦁ Would you feel comfortable in different roles?
⦁ Are you willing to get additional training?
⦁ Do you mind changing your work schedule and routines?
⦁ Will these services affect the quality of your consulting work?

Once you answer these questions, you’ll have a good idea of which services to add to your consulting practice.

Learn More Best Practices for Developing Your Consulting Business

If you would like to learn the most effective ways to set up, manage, and grow your consulting business, please read the following book:

About the Author

Mark Bellini is a freelance copywriter and marketing consultant who focuses on creating marketing funnels (sequences) for small service-based businesses and internet marketers.

To learn why marketing funnels are the most recommended marketing strategy for small businesses, please visit www.writingconversions.com/downloads/

 Avoid these marketing mistakes

Read other interesting articles related to starting and running consulting businesses